IMO this is to drive adoption. Without customers using your product, it doesn't how much anything costs; there's no revenue. Give it away, increase usership, ge

IMO this is to drive adoption. Without customers using your product, it doesn't how much anything costs; there's no revenue. Give it away, increase usership, get feedback, improve performance, and then put a price tag on it. Per usual, Amazon is tardy to the party, and must now compete against an established Copilot product (and GPT).