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Interesting comment about data-driven decisions and creative processes at Zynga: http://www.reddit.com/r/IAmA/comments/pc6j9/iama_former_fulltime_zynga_engineer

by bryanh 15y ago

Interesting comment about data-driven decisions and creative processes at Zynga: http://www.reddit.com/r/IAmA/comments/pc6j9/iama_former_fulltime_zynga_engineer_quit_6_months/c3o81fy?context=1 http://www.reddit.com/r/IAmA/comments/pc6j9/iama_former_full... I've often wondered, how do you balance the two? When you have that much data, wouldn't it be insane to go by what any single person thinks is "good design"?

bryne 15y ago
That's part of the point. Zynga is disrupting the risky, hits-based game industry by attempting to remove as much risk as possible from the equation, and this extends down to (game) design by data.