This isn't a new issue. Image and likeness laws exist for a reason. A more clear example on how this could be harmful, and how we are already equipped to deal

This isn't a new issue. Image and likeness laws exist for a reason. A more clear example on how this could be harmful, and how we are already equipped to deal with this - I saw an ad for a supplement that had a convincing AI Joe Rogan "talking about it on his podcast" and how it's the greatest thing that everyone needs to buy. This is illegal currently, and it's not any different from hiring a Joe Rogan impersonator to talk in a similar looking podcast set to trick people. It's why we have systems to enforce ownership over trademarks, copyrights, and your own image.