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They don't have to give the technology away. They could sell it or otherwise license it to other manufacturers. Keeping this technology a secret just so they ca
by chongli 4y ago
They don't have to give the technology away. They could sell it or otherwise license it to other manufacturers. Keeping this technology a secret just so they can differentiate their packaging for marketing reasons is just about the most cynical business move they could make.
- dev_tty01 4y agoNo one has presented any evidence that they are keeping it secret. You are arguing against a straw man. Maybe they are just using a tech that some other company created. If they sued someone for using some of their recycling tech then I am right with you. But these accusations and projections based on assumptions are unfounded. Setting aside the secrecy assertion, don't we want companies to innovate and use reduced eco-footprint as a marketing advantage? Companies are profit motivated and must be to survive. Don't we want other companies to look at Apple and see the market goodwill fostered by eco-friendly practices and strive to emulate that? Or strive to create even better ways of doing things? Throwing stones at environmental innovation just seems a counter-productive reaction.