4 ms·

is your point to criticize apple for doing their part because they aren't also doing the work for other companies not doing their part? How is that apples respo

by toolz 4y ago

is your point to criticize apple for doing their part because they aren't also doing the work for other companies not doing their part? How is that apples responsibility? The blame for other companies not doing their part is on the other companies. Society won't get anywhere if they blame bad things on the only companies doing things to correct the bad things.

zdragnar 4y ago
I'm not blaming them for anything, but I'm also not going to pretend that what they're doing wrt. label printing is going to make a significant impact when viewing the bigger picture. I am definitely glad to see they're not using primary cobalt and instead using only recycled, though, and think that part is praiseworthy.
- JumpCrisscross 4y ago
  > not going to pretend that what they're doing wrt. label printing is going to make a significant impact when viewing the bigger picture They're creating a culture of sustainability. That means not ignoring the small stuff just because it's small. And cutting plastic waste by the truck every few hours [1] is not small. [1] 26,500 iPhones' plastic covers saved every hour [a] 232.2mm iPhones shipped in 2022 https://www.businessofapps.com/data/apple-statistics/ https://www.businessofapps.com/data/apple-statistics/
chongli 4y ago
They don't have to give the technology away. They could sell it or otherwise license it to other manufacturers. Keeping this technology a secret just so they can differentiate their packaging for marketing reasons is just about the most cynical business move they could make.
- dev_tty01 4y ago
  No one has presented any evidence that they are keeping it secret. You are arguing against a straw man. Maybe they are just using a tech that some other company created. If they sued someone for using some of their recycling tech then I am right with you. But these accusations and projections based on assumptions are unfounded. Setting aside the secrecy assertion, don't we want companies to innovate and use reduced eco-footprint as a marketing advantage? Companies are profit motivated and must be to survive. Don't we want other companies to look at Apple and see the market goodwill fostered by eco-friendly practices and strive to emulate that? Or strive to create even better ways of doing things? Throwing stones at environmental innovation just seems a counter-productive reaction.

by toolz 4y ago

zdragnar 4y ago

I'm not blaming them for anything, but I'm also not going to pretend that what they're doing wrt. label printing is going to make a significant impact when viewing the bigger picture. I am definitely glad to see they're not using primary cobalt and instead using only recycled, though, and think that part is praiseworthy.

JumpCrisscross 4y ago
> not going to pretend that what they're doing wrt. label printing is going to make a significant impact when viewing the bigger picture They're creating a culture of sustainability. That means not ignoring the small stuff just because it's small. And cutting plastic waste by the truck every few hours [1] is not small. [1] 26,500 iPhones' plastic covers saved every hour [a] 232.2mm iPhones shipped in 2022 https://www.businessofapps.com/data/apple-statistics/ https://www.businessofapps.com/data/apple-statistics/

chongli 4y ago

They don't have to give the technology away. They could sell it or otherwise license it to other manufacturers. Keeping this technology a secret just so they can differentiate their packaging for marketing reasons is just about the most cynical business move they could make.

dev_tty01 4y ago
No one has presented any evidence that they are keeping it secret. You are arguing against a straw man. Maybe they are just using a tech that some other company created. If they sued someone for using some of their recycling tech then I am right with you. But these accusations and projections based on assumptions are unfounded. Setting aside the secrecy assertion, don't we want companies to innovate and use reduced eco-footprint as a marketing advantage? Companies are profit motivated and must be to survive. Don't we want other companies to look at Apple and see the market goodwill fostered by eco-friendly practices and strive to emulate that? Or strive to create even better ways of doing things? Throwing stones at environmental innovation just seems a counter-productive reaction.