Sure, but it puts Google in a lose-lose situation. If people come to expect the features of ChatGPT, Google will have to add them in and greatly decrease the pr

Sure, but it puts Google in a lose-lose situation. If people come to expect the features of ChatGPT, Google will have to add them in and greatly decrease the profitability of search. On top of that, it will cost them 10 times more since they have 10 times the market. They could also ignore ChatGPT, but a portion of their users will migrate to other search engines also costing them money. For Microsoft, search is one of a dozen business lines they are in, what do they care about destroying the profitability of search if it hurts their competitors more?