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Here's a very real, very dangerous example: conversion rate as a proxy for profit per visitor or # of unique people signing up. A web page that gets users to v
by SatvikBeri 15y ago
Here's a very real, very dangerous example: conversion rate as a proxy for profit per visitor or # of unique people signing up.
A web page that gets users to visit an average of 2 times before buying instead of an average of 3 times seems to have a vastly improved conversion rate (depending on how you measure), but is not improving sales one whit.
- coryl 15y agoI'm not sure the example you gave measures conversion at all. Isn't it measuring avg visits against a single fixed purchase?
- SatvikBeri 15y agoA bad, very common (in my experience) definition of conversion rate is "goal actions/# of visits". It seems like you're thinking of conversion rate as "goal actions/# of unique visitors", which is a better definition, but still frequently at odds with profit.