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Obligatory comment about competing on features/image/design/story/etc.. anything but price.
by bryanh 15y ago
Obligatory comment about competing on features/image/design/story/etc.. anything but price.
- sliverstorm 15y agoI cannot agree with this, at least not entirely. While it is a risky path to tread, historically market leaders have leveraged price to very great effect against newcomers, and newcomers have done the same to crack open closed markets. See Hyundai, for example. For the past few years they have been leveraging price to gain entry to the North American auto business. It's working.
- _delirium 15y agoAlso worked for Wal-Mart and Amazon. Everyone else (local bookstores, boutique retailers, etc.) is desperately trying to compete on everything but price, but Wal-Mart and Amazon continue to steamroller them primarily by winning on price.
- bryanh 15y agoGood points. I guess my comment was a bit too all-inclusive.