It is true that Amazon is attempting to be a one stop shop for all merchandises physical and digital. However that goal have made Amazon's web front crowded and

It is true that Amazon is attempting to be a one stop shop for all merchandises physical and digital. However that goal have made Amazon's web front crowded and convoluted. If Amazon were to extend their product models to better express the "qualities" of the products, and extend their search and recommendations for products, I believe their web storefront can easily double or triple in sales.