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> What if you generated less revenue during a period where TikTok was eating your lunch, Apple changed privacy controls which impacted the targeted ad landscape
by giantrobot 4y ago
> What if you generated less revenue during a period where TikTok was eating your lunch, Apple changed privacy controls which impacted the targeted ad landscape, your CEO was focused on VR,
The underlying commonality here is out of touch, uncreative, and inept executives. Why is TikTok eating Facebook's lunch? Because they spent their considerable engineering talent trying to squeeze ever more money out of their users via advertising than making compelling products.
Apple impacting their revenue by allowing the users, of all people, to be aware of and control data sent to third parties (Facebook). They doubled down on surveillance capitalism and when Apple simply made their collection opt-in they lost a ton of revenue. Apple didn't even block Facebook, they just made it clearer to users exactly what Facebook was collecting.
And then the CEO is off making stupid bets on VR. The Metaverse is conceptually bankrupt. Instead of letting users create environments and content from the bottom up and fully control how their virtual world and self work they created a curated top down shitty theme park.
Facebook spent years squandering their engineering talent on bullshit. Working from home has zero to do with their management failures. In fact, for a company like Facebook whose every product is tied to communication, a requirement for engineers to be in an office should be seen as the massive fucking failure of mission that it is.
If their platform was worth a fraction of what it's valued at (by Wall Street) Facebook should hardly need offices. They should be able to dog food all of their own products to communicate and collaborate with ease. Demanding everyone return to offices is a signal that either their executives either don't believe their own bullshit and/or realize their platform is actually garbage for communication and collaboration.