The Rivian truck cost around 50% more than the Model Y today. I think the Ford e-vehicles were huge loss leaders for Ford to buy some market share. Mercedes is

The Rivian truck cost around 50% more than the Model Y today. I think the Ford e-vehicles were huge loss leaders for Ford to buy some market share. Mercedes is passing along the actual cost I suppose. I was close to ordering a Rivian until I saw Ford dumped their ownership of the brand a few months back. I highly doubt they have the ability to scale and turn profitable without a major, driven backer like Ford or Elon. Which is a shame because the vehicles look beautiful.