So lets set aside pettiness for a second... If you are the CEO of Twitter, insulting a former customer/information outlet for any reason is not a good business

So lets set aside pettiness for a second... If you are the CEO of Twitter, insulting a former customer/information outlet for any reason is not a good business move. If I am another business who looks up to NPR, why would I spend buckets of money and employee time paying someone who could start a feud with me on a whim? I get there is a "all press is good press" effect here, but is that really going to encourage customers and users to stay on?