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Tesla’s EV Market Share Is Dropping Fast
- sidlls 3y agoMy wife's Tesla (Model Y) has poor steering, minor misalignment of weatherstripping on the door, and the interior is austere (to put it politely--it feels like I'm in a cleanroom or some box out of a modern minimalist's wet-dream). Meanwhile the Rivian pick-up I test drove feels like an actual vehicle on the inside and had better handling. Same thing for the all-electric BMW SUV, the Mach-E, and the Mercedes I took for a spin. I won't buy a Tesla electric vehicle.
- noslenwerdna 3y agoI love the minimalist interior. Now when I get in another car all the dials and buttons are so annoying to me.
- packetlost 3y agoMinimalist is a matter of taste. But when it's obvious it's done for cost cutting and not even done well it's a problem. Tesla QC and functional design is quite frankly terrible.
- sidlls 3y ago99% of the controls and information (speed) are on a panel that you have to divert your eyes from the road to view or manipulate while driving. When I'm driving my gas engine car I divert my eyes a fraction of the distance to glance at the speed or other gauges, and it offers analog knobs in addition to the touchscreen interface. Tesla's design isn't just minimalist, it's dangerously poor design. Also, for the premium price of a Tesla, I expect things like the weather stripping and other basic features to top quality. They aren't--far from it in fact. All of the other EVs I drove had some elements of that same "all digital" poor design, but none of them had any apparent defects in the basic structure of the vehicle, or the poor steering, etc. And they were comparably priced (Rivian) or less expensive (the others, save Mercedes).
- bryanlarsen 3y agoThe eye deflection required to view the speed on a Tesla is comparable to that required to view it on most cars. You just have to flick right rather than down. And that's an easier, more natural deflection for humans -- there's a reason that TV's and movie screens are wider than they are tall. Now if you were complaining about Tesla's dearth of physical buttons you wouldn't get any argument from me...
- croutonwagon 3y agoOn my Toyota I can adjust the AC witb three knobs without looking. In fact the Bulbs are burnt out for the backlights and I just never bothered to take the dash apart to fix. The radio is a little more conplicated since it’s a CarPlay model. But all the functional controls are on the steering wheel (volume, next/last etc). So short of answering a call, or changing from a podcast to Plexamp I rarely have to divert attention.
- throwaway69123 3y agoNo one would argue against the points you have made, but also keep in mind your paying a premium when buying other brands, in some cases a considerable premium.
- sidlls 3y agoThe Rivian SUV I put a deposit on is comparably priced to the Model X, which is Tesla's nearest similar model. The Rivian pickup exists (as compared to the Cybertruck). Similarly for the Mach-E and the BMW. The Mercedes was ridiculous (over $200k, or maybe almost $200K--I don't remember, just that it was at least 50% more than any of the others).
- throwaway69123 3y agoHow comparable is the range?
- ethagknight 3y agoThe Rivian truck cost around 50% more than the Model Y today. I think the Ford e-vehicles were huge loss leaders for Ford to buy some market share. Mercedes is passing along the actual cost I suppose. I was close to ordering a Rivian until I saw Ford dumped their ownership of the brand a few months back. I highly doubt they have the ability to scale and turn profitable without a major, driven backer like Ford or Elon. Which is a shame because the vehicles look beautiful.
- sidlls 3y agoTesla has nothing to compete with the Rivian truck, and the Model X—not the Model Y—is the competitor model to the rivian SUV
- randmeerkat 3y ago> No one would argue against the points you have made, but also keep in mind your paying a premium when buying other brands, in some cases a considerable premium. Tesla is absolutely a premium brand, the cheapest vehicle Tesla offers is a base model 3 for $42,000. Where as a Nissan leaf starts at $28,000. Nissan actually understands how to build a widely affordable consumer model. Tesla only knows how to build “premium” vehicles with poor build quality and an autopilot that can’t stop running into fire trucks.
- gopalv 3y ago> Meanwhile the Rivian pick-up I test drove feels like an actual vehicle on the inside and had better handling In Model 3 and Model Y, it is clear that Tesla is cutting corners where it can & the gap between those and a Model S Plaid is stunning. The Rivian, EQS, Mach E and Taycan were head and shoulders above my Model 3, but also in a slightly different price range. My car feels like a Toyota with a Tesla touchscreen the way it feels inside (at least it understands my accent when I ask it to change the temp on voice). The Kia EV6 GT is probably a close comparison or the new Prius in the way it looks. Definitely overpaid to get access to the highway Supercharger network. My friends drove from SF to Chicago round-trip in a Model 3 in the winter break and when Tesla starts charging Rivians everywhere, it will be somewhat of a game changer. Because of that, I think Tesla as sort of a Ford meets Exxon, they make a trickle of money off the chargers, more if they have CCS - I'm actually waiting for them to stab me in the back and ship a Tesla with a standard CCS, making me carry around a "dongle" to charge my old model.
- bottlepalm 3y agoWhen it comes to software, Tesla is lightyears ahead.
- dzhiurgis 3y agoSo ahead that you can’t turn screen or that dumb animation off
- bottlepalm 3y agoThe neat thing is Tesla can and does update their software OTA, even for really old models. So maybe some day you'll be able to drive without any instrumentation to bother you.
- dzhiurgis 3y agoI would love if these was lite model with just giant speed indicator. But by the time they perfect their software my car won’t receive updates anymore.
- throwaway69123 3y agoWouldnt this suggest that Tesla has won? If their sales are increasing and market share is dropping that signals that incumbants have been dragged kicking and screaming into the EV market As an investor in TSLA I dont understand why this is presented as a negative outcome, its quite literally what they are attempting to do by making their patents open.
- sidlls 3y agoIf Tesla's goal was to sacrifice itself to bring EVs to the masses, sure. Tesla's models aimed at the masses (3, Y, X) are inferior to their competitors' equivalents in every aspect but one (access to Tesla's charging network), as far as I can tell. That isn't a good position to be in, market wise.
- megaman821 3y agoYou aren't being objective if you think they are behind in every metric. Model 3/Y has better range, better thermal management, better acceleration, better software, and fewer parts than any of its direct competitors.
- throwaway69123 3y agoI disagree with the implication that a company whose sales are growing 35% a year is sacrificing itself just because the market size is growing faster than they can manufacturer cars.
- est31 3y agoA lot of Tesla fans have been saying how the incumbents are unable to compete with Tesla in the EV segment, and with all driving going electric this would mean very high Tesla market shares in the future car market. 10 years ago this was the case indeed, Tesla was way ahead. But the issue was that these people haven't updated their views to today, and still keep repeating that belief. Now, incumbents have brought out very strong car models onto the market, at really competitive conditions. The future is electric, yes, but not with high enough market shares for Tesla to to justify its share price (which in fact is so high, even if Tesla had 100% market share, it would still be unjustified but that's another thing). The patent opening also happened 10 years ago.
- bottlepalm 3y agoCompetition implies some sort of zero sum game which has nothing to do with it. Tesla's factories are all running full throttle and they're building more. The market as whole is getting larger. Not only is that great, but it's also exactly Tesla's mission statement - Accelerating the World's Transition to Sustainable Energy. Tesla is helping the competition even more by starting to open up their reliable charger network.
- tedk-42 3y ago> Competition has nothing to do with it. Tesla's factories are all running full throttle and they're building more. Pretty much this. Sad clickbait title which draws on a statistical fact that is insignificant.
- Eji1700 3y agoThis is literally the definition of losing market share. Be it because you have fewer customers or because more customers are in the market but buying other options, your share of the market is now smaller. It doesn’t always mean you’re losing revenue but it is a sign that you’re losing an advantage
- tedk-42 3y ago"72 percent in January-February of 2022 to 58 percent in the same time this year" -> At this rate they'll have 0 market share in under 5 years time! You claim market share is significant. I'm saying it's not. If Tesla had 100% market share, they wouldn't be able to produce the cars for people. It's a silly metric in that it doesn't accommodate for what a manufacturer is capable of. Their market share being smaller is thus, not important as the parent commenter pointed out their factories are pumping out cars full throttle and there's still wait lists for their products. When the market is saturated with products, a metric like market share, customer happiness/retention, brand loyalty etc become more important. For now it's not as they were literally the only significant player for the past 5 years mass producing EVs.
- MrFoof 3y ago
- b0sk 3y agoCharging network is also a big reason why people buy Teslas. According to Marques Brownlee, the third party chargers fail around half the time and it's a ridiculously bad number. If they make the charging network robust and equally reliable as Teslas supercharger, it'll be game on.
- JumpCrisscross 3y ago> If they make the charging network robust and equally reliable as Teslas supercharger, it'll be game on Tesla is opening its superchargers to others [1]. I’m surprised we haven’t tied tax credits to interoperability yet. [1] https://www.cnet.com/roadshow/news/select-tesla-supercharger-stations-in-us-now-open-to-non-tesla-evs/ https://www.cnet.com/roadshow/news/select-tesla-supercharger...
- csours 3y agoIt's unclear from the text of your comment, but a large part of the reason why Tesla is opening them up is funding from the Inflation Reduction Act. > In February, the company announced its plan to open a portion of its network of charging stations to other manufacturers' vehicles, in order to align with the Biden administration's plan to create a national grid of over 100,000 public chargers.
- bhauer 3y agoAccording to Cox Automotive [1], through the entirety of Q1 2023, Tesla's US EV market share is 62.4%. I'm not sure why Jalopnik elected to use data from only January and February, but given their editorial history with respect to Tesla, it's not especially surprising they cherry-picked. You can see the Cox Automotive data rendered as a chart in [2]. In general, EV market share is a misleading metric since a decline for anyone holding a 100% market position is inevitable. Market share will drift downward as the number of deliveries from competitors grows; it doesn't seem rational to expect Tesla to retain 50+% of the US EV market share in the long term. Spinning that gradual decrease in EV market percentage as a dire concern reeks of an agenda. It's also bizarre to focus on Model S, when Tesla's Q1 press release [3] says that Model S and X units are in transit overseas. S and X are manufactured in California and shipped to customers worldwide. Some of those customers have been waiting two years for their orders to be fulfilled. It's clear Tesla finally prioritized some overseas delivers of those two models to satisfy their shockingly-patient overseas customers. Contrary to the Jalopnik narrative, even with a large portion routed to other countries, US sales of S and X still exceeded popular media darlings (and good cars, mind you) such as the Rivian R1T (outsold by Model X) and F-150 Lightning (outsold by Model S). [1] https://www.coxautoinc.com/market-insights/q1-2023-ev-sales/ https://www.coxautoinc.com/market-insights/q1-2023-ev-sales/ [2] https://pbs.twimg.com/media/Fth_aAtXwBQDUvK?format=png&name=900x900 https://pbs.twimg.com/media/Fth_aAtXwBQDUvK?format=png&name=... [3] https://ir.tesla.com/press-release/tesla-vehicle-production-deliveries-and-date-financial-results-webcast-first-quarter-2023 https://ir.tesla.com/press-release/tesla-vehicle-production-...
- lokar 3y agoIt may not be rational to assume they would keep 50%+, but it was certainly the basis for the stock price.
- Xorakios 3y agoI don't think anybody is investing in Tesla stock about the cars. That's huge right now, but the future for Tesla as company is in power generation and batteries. The cars are just getting them there. (though I thought that about the iPhone, so perhaps for once in a lifetime I might be incorrect :)
- user3939382 3y agoI took one as an uber and had to have the driver pull over and let me out. The suspension was so bad it was making me sick, it was like being in a golf cart. I now have a physical aversion to them. Definitely not buying one.
- ChumpGPT 3y agoI come from a Lexus background and found Tesla just too damn uncomfortable. The seats were hard, the interior finish was just not up to my standards. The Model 3 is starting to look dated, the Y looks weird as hell, especially in the rear view mirror and the other models are just out of my price range. I'm sure the performance is just fine but I think I will wait for Lexus to come up with a good option.
- untangle 3y agoThe chart in this article tells a more balanced tale. The size of the US EV pie doubled and Tesla's growth didn't. But while Tesla's share is not yet in freefall, the trend is quite alarming. The group growing share is fractionated. https://www.greencarreports.com/news/1134120_tesla-is-losing-us-ev-market-share-but-gaining-luxury-share-now-outselling-mercedes-benz https://www.greencarreports.com/news/1134120_tesla-is-losing...
- bryanlarsen 3y agoTesla's goal is 20% of the entire market. They're making positive progress on that goal. They don't care about their share of the EV market.
- stetrain 3y agoWhen you are at 72% of a market that's expected to increase 10x over the next decade, staying at that market share is pretty tough. It's not something anyone should expect or desire from a healthy market. Tesla can both lose market share and continue doubling sales year over year. Both are true when you are measuring market share of the "EV market" which is still single-digit percentages of the overall auto market.
- happytiger 3y agoOk, so I’m going to come in negative, but this is how I personally really feel. So far Tesla has inconsistent and sometimes very poor quality, horror stories of poor support, overpromising and under delivery on self-driving while dramatically raising its price, a CEO who can’t show up, constant optimization of their offer focused on cutting cost and maximizing profitability instead of securing the position of best-in-class and focusing on long-term customer loyalty (I find myself always going, “which sensors did they remove this time?”), and price increases followed by dramatic price cuts and a history of willingness to straight up just screw over recent customers with dramatic price drops. I wanted one until all that went down. Now, I wouldn’t buy a Tesla if it was half the price. I know there’s a lot of Tesla bulls on here, but I can’t be the only one who’s just not interested in all that. Tesla as a company is also constant drama, drama, drama. I just want my car to quietly work for a few decades without surprises. So, the numbers might look good but the way I feel — and it’s subjective — is that what Tesla is all about is not something we want in our lives. Musk has overpromised and underdelivered on key features of the Tesla. He spent the last decade promising "that driverless Teslas are right around the corner." But even beyond all that, I just don’t like the company direction and behavior anymore — they’ve lost me as a customer. And I know quite a few people who feel that way. Plus, I don’t find them very comfortable to sit in. Coming from Mercedes, Honda and Toyota ownership, I just really didn’t like the interior comfort. Not a rant against Tesla, but it’s honestly my perspective. I think Tesla is in trouble a bit, even though I see healthy margins and think the article is a lot of hooey generally. But I wonder if I’m in the minority on this stuff, because I do hear people with similar feelings to my own on fair occasion.
- idontwantthis 3y ago> Now, I wouldn’t buy a Tesla if it was half the price. That is an impressive stance, if taken literally. Half a full spec model 3 is $26,000. I'd put up with a lot of shit for a vehicle with that performance and range for $26,000. I'm not trying to start an argument with you in particular, but I find these kinds of stances almost as confusing as the opposite. No car company is good by any ethical or even engineering standpoint. People just need to pick the car that works for them and live their lives. Hopefully the competition ramps up significantly in the next few years and quality across the board increases.
- amriksohata 3y agoThis is surely to be expected. Tesla were on of the first major players in the market and can't dominate forever as others catchup. The real measure is are their year on year sales up?