The core principle that Facebook was built on is nearly as strong as ever , doubly so with the demographics that actually have money to burn. Facebook's core pr

The core principle that Facebook was built on is nearly as strong as ever , doubly so with the demographics that actually have money to burn. Facebook's core principle was to make you feel less lonely so you'd give them outrageously specific data about yourself—for free—which they would then sell to someone else who would use that information to sell you things that prey on your specific insecurities. You can do this on TikTok with a new generation today, and Facebook is banking on being able to do this in VR tomorrow. Tell us what makes you happy and sad. Tell us everything about you. Tell us for free and we will give you an endless stream of content/notifications/things to do that make you feel less lonely. We will then work with companies that inject ads that directly prey on your insecurities. You need these things or you can't be happy. All your friends have these things. We will reinforce this message several times per hour. The only way for Facebook to "double down" on its core principle within its current platform is to do something like buy QVC and start to really focus on bleeding seniors. There's a lot of money to be made on Social Security Wednesdays.