That maybe a factor but it's also possible the attention economy is peaking. We always knew attention available is fixed. Google and Apple have reported slight

That maybe a factor but it's also possible the attention economy is peaking. We always knew attention available is fixed. Google and Apple have reported slight slow down. Smartphone market in the west has saturated and not growing. Ppl have so many other options where they can spend their time online. Its possible everyone is seeing less ad revenue.