The suggestion of OP is that 30seconds is too long. I have to agree. Thats why every single industry has their own term for "above the fold". It is easy to un

The suggestion of OP is that 30seconds is too long. I have to agree. Thats why every single industry has their own term for "above the fold". It is easy to understand. It could crucially be easier to understand, reaching more people, if it was faster to explain itself.