You know the gaming term "whale"? They're the people who get so sucked into a pay-to-play game that they'll spend thousands of dollars trying to get those winni

You know the gaming term "whale"? They're the people who get so sucked into a pay-to-play game that they'll spend thousands of dollars trying to get those winning feelings. I have to suspect those people are not, psychologically speaking, perfectly well. If Twitter is the game, Musk is the whale with so much money that he bought the company. He spent $44 billion trying to win the game. And the wild thing to me is that he's still failing at it. Things like "let that sink in" [1] and re-labeling the building "Titter" [2] are just not very good jokes. For a mere one billion dollars, he could have hired every good comedy writer in the world. Instead he has lost at least $24 billion while generating enormous amounts of reputation-puncturing press and very plausibly putting a famously hard-to-wreck company on the path to irrelevancy. If it's not the most spectacular own-goal in business history, I'd certainly like to hear about the worse ones. [1] https://economictimes.indiatimes.com/magazines/panache/let-that-sink-in-elon-musk-struts-around-twitter-hq-with-washbasin-in-hand-ahead-of-44bn-buyout-deadline/articleshow/95114812.cms https://economictimes.indiatimes.com/magazines/panache/let-t... [2] https://gizmodo.com/elon-musk-twitter-headquarters-sign-painted-w-titter-1850318181 https://gizmodo.com/elon-musk-twitter-headquarters-sign-pain... [3] https://www.theverge.com/2023/3/26/23657182/elon-musk-twitter-employee-stock-grants-valuation https://www.theverge.com/2023/3/26/23657182/elon-musk-twitte...