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I think folks who don’t follow the media industry would be surprised how much federal money makes its way around. The U.S. military alone has an annual marketin
by snowwrestler 4y ago
I think folks who don’t follow the media industry would be surprised how much federal money makes its way around. The U.S. military alone has an annual marketing budget over $400 million, most of which goes to media companies.
There is also the 2nd order effect of major government contractors who spend heavily on brand advertising, which is in turned funded by revenue from government contracts. NPR actually gets most of its “government funding” this way, as private membership dues from local radio stations (who themselves receive some federal grants).
Personally what matters to me is editorial independence from the government, not where single digits of revenue come from. And NPR is undeniably as editorially self-directed as any other media company.