In this case price gouging is when there's a natural disaster going on and grocery and consumable CEOs explicitly say they're raising prices because of this cov

In this case price gouging is when there's a natural disaster going on and grocery and consumable CEOs explicitly say they're raising prices because of this cover preventing consumer backlash. > Colgate CEO Noel Wallace: "What we are very good at is pricing." > Kroger CEO Gary Millerchip: "We’ve been very comfortable with our ability to pass on the increases that we’ve seen at this point, and we would expect that to continue to be the case." They wait for a disaster to price-gouge and then they use their market power to make us all poorer while at the same time reporting record profits. If you don't like the phrase price gouging maybe "excuseflation" will work (ie, the eggs incident aftermath).