Providing a benefit for a lifetime is something that companies do every day. The financial world calls such products a "perpetuity". (Or in some cases, an "an

Providing a benefit for a lifetime is something that companies do every day. The financial world calls such products a "perpetuity". (Or in some cases, an "annuity" because your life is not expected to last into perpetuity, but for a certain number of years.) It is not difficult to calculate the net present value of such products so that you can charge the correct price. It is incompetent management that gets into these situations. The correct response from consumers is to file a small claims suit for a refund. And/Or apparently to blast to company loudly on social media :)