And if you need some money and have a few features, release version 3 - even if it doesn't feel like enough to really cut a new version for. Your cash flow for

And if you need some money and have a few features, release version 3 - even if it doesn't feel like enough to really cut a new version for. Your cash flow for the software now becomes a big bang with then drawing on it until you run out and need some more. Subscriptions offer a more measured approach. "I have 10,000 people with subscriptions of $10/month - each month I'll bring in $100k which is then used for these expenses." There's no push to release a build because AWS changed their pricing or that you want to hire a new developer.