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Looks to me like right now they chose the best (least bad?) strategy one could choose in their position of being late to the party. They focus on a way to sprea
by buran77 4y ago
Looks to me like right now they chose the best (least bad?) strategy one could choose in their position of being late to the party. They focus on a way to spread the thin supply of batteries they have while covering as big a part of the market as they can, and at the same time still letting the investments they made in ICE bring some returns. They also target a segment that's mostly an afterthought for other manufacturers.
On paper they could go all in on EVs but they'd make a pitiful number while competing with the big players who have a lot more room to maneuver with their margins.
A PHEV with 200km electric range might as well be a full EV 90% of the time but being able to cover the other 10% (every other condition and anxiety) is enough to win more people over. Don't let perfect be the enemy of good.