5 ms·
Meta can't afford not to invest into generative AI. They are constantly fighting to stay relevant. Just see how TikTok's better recommender algorithm and conten
by mmmmmbop 4y ago
Meta can't afford not to invest into generative AI. They are constantly fighting to stay relevant. Just see how TikTok's better recommender algorithm and content creation tools made Instagram play catch-up.
I'm not certain about the direction of Meta, but for now it seems that their most important areas are entertainment (Instagram, Reels) and messaging (WhatsApp, Messenger), not social networking (Facebook), which is dying.
For entertainment and messaging, generative AI is going to be huge. In entertainment, content creation and discovery will be severely advanced by AI. For messaging, at the very least, users will expect AI support in message composition and company-customer communication.