Artificial scarcity leads to piracy. Shocking. Why can't they make these games legitimately available online for a fee? During NCAAF season, there are too many

Artificial scarcity leads to piracy. Shocking. Why can't they make these games legitimately available online for a fee? During NCAAF season, there are too many teams and too many games to show on TV, but disappointingly, most of them weren't available online anywhere except illegally. I don't buy the existing arguments of licensing fees and advertising. Some revenue is better than no income (piracy).