Belief perseverance. For anyone who thinks (like I used to) "but not me, right? I'm rational" [this experiment](https://www.jstor.org/stable/3233529 https://www

Belief perseverance. For anyone who thinks (like I used to) "but not me, right? I'm rational" [this experiment](https://www.jstor.org/stable/3233529 https://www.jstor.org/stable/3233529) was done on people with PhDs. (Advertising works on me, too).