tl;dr >“The analytics on the YouTube side, as they relate to other social sites, are pretty granular. You can get some really rich insights into the types of f

tl;dr >“The analytics on the YouTube side, as they relate to other social sites, are pretty granular. You can get some really rich insights into the types of folks who are consuming your content from an audience level, from a subject level, from age, gender, country, and even city. You can really see in real time — and then over the course of days, weeks, months, years — what’s resonating with your audience and refine accordingly,” Foss said. “I would say [YouTube] is one of the platforms that the more time that you invest in studying your own analytics, and invest with folks just spending time with the platform, the more you get rewarded, and the more you’re able to build and grow and scale.” >“We’re just trying to get a sense of what the audience might like, and not necessarily trying to build an audience around this content right now,” Jenkins said. “Our audience-building efforts are really taking place on Instagram, where we have a very robust NPR presence with our news content, as well as NPR Music.” >“We don’t do this in isolation. We do this as part of our overall podcast strategy and part of our overall content strategy. We’ve got levers that we’re pulling and pushing and this is one of them,” Jenkins added. “We are open to seeing it build over time — and we’re also open to changing course, depending on what makes the most sense.”