The sector is way more centralized than what you'd think by looking at the tractor brands you see around. Massey-Ferguson and Fendt are both AGCO brands. Beside

The sector is way more centralized than what you'd think by looking at the tractor brands you see around. Massey-Ferguson and Fendt are both AGCO brands. Besides them and John Deere, there's CNH Industrial making Case IH and New Holland tractors. I expect all of the three make a lot of their revenue from the service business, so there's not that much incentive to be disruptive.