I'm not sure being non profit is as important to Twitter users as other characteristics, for example: a) Not-for-Profit b) 'Free' Speech c) Free of 'hate' d

I'm not sure being non profit is as important to Twitter users as other characteristics, for example: a) Not-for-Profit b) 'Free' Speech c) Free of 'hate' d) Open platform/API e) Lots of potential readers for my tweets f) Lots of interesting content to read/follow g) Not run by an egomaniacal tyrant/someone I disagree with A company like Twitter might struggle to hire staff without being able to offer market salary rates and the financial equivalent of stock options.