Hard agree. I've worked with specialised user researchers before and holy shit they're good. I've never ever once thought doing research was a waste of time. It

Hard agree. I've worked with specialised user researchers before and holy shit they're good. I've never ever once thought doing research was a waste of time. It's so worth the money. It's just really easy to get trapped in your own biases - often the bias of "This isn't that complicated, I understand it so the customer can too", and the "I know what they want" one. So in the face of 'we need to deliver fast', a lot of people won't take the time to invest in it. If anyones interested in research methods, highly reccomend this book. https://www.amazon.com/Universal-Methods-Design-Innovative-Effective/dp/1592537561 https://www.amazon.com/Universal-Methods-Design-Innovative-E...