I doubt that will be the case. The cash cow is subscription, not ads or engagement. The fundamental value proposition for the product is getting more people to

I doubt that will be the case. The cash cow is subscription, not ads or engagement. The fundamental value proposition for the product is getting more people to pay for subscription content. It has a similar feel for the end user, but that appears to be the only overlap. No need for a $8 verified button, they can just say how many paying subscribers has as a form of social truth. That is game-able, obviously, but imposes a substantial cost on buying credibility.