I was working at an Apple Store when Jobs died. People started to leave flowers, management put up huge sheets of paper in the windows and people wrote all sort

I was working at an Apple Store when Jobs died. People started to leave flowers, management put up huge sheets of paper in the windows and people wrote all sorts of heartfelt messages. What other CEO’s passing would engender that kind of sentiment? Those people didn’t just prefer Apple equipment, they loved it. Jobs tapped into something deep with his ethos and product vision. He had an uncanny knack of understanding what appeals to many people and bringing them to market. Arguably he also had a knack for forming teams that bought into his vision and were able to execute at a high level. I think that Tim Cook has said that Steve’s most lasting legacy is Apple itself. I’m looking forward to reading this book. A founder that had deep convictions, the business chops to make it profitable (eventually), and the luck/skill/determination to inevitably launch at exactly the right time has a story to tell.