> For now though, the job is falling mostly to moderators. “It's going to require a lot of human labor, which is no fun,” said Gilbert. “We all do this as a vol

> For now though, the job is falling mostly to moderators. “It's going to require a lot of human labor, which is no fun,” said Gilbert. “We all do this as a volunteer activity.” But Reddit, along with other social media platforms, has a huge incentive to get a handle on this now, before the problem gets worse. “They want people to read their ads, right?” pointed out Gilbert. “It’s not like [Google’s AI chatbot] Bard is going to buy anything.” Well... their history of dealing with crises is not promising. Also, as long as the chatbot is loading the ad, do they really care? In fact, have incentive to not shine a light on just what fraction of their userbase is an automated llm.