3 ms·
Two schools of thought on how to gain early traction for consumer-focused startups
Which school of thought are you: "Loop Experimentalist" or "Use-case Driven"?
- fallentimes 18y agoWe did the 2nd Philosophy without all that focus group nonsense. This >Build a product that delights some users. Goto market with the same consumers/partners that you talked with initially. Get linear adoption within that target set first, then figure out how to grow exponentially from there. is roughly accurate.
- kwamenum86 18y agoIf you have the time and resources philosophy #2 is great. Philosophy #1 can be successful with comparatively little effort. In the long run you probably end up with a much better product so while you may no have "hockey stick" growth right away, your chances for longevity are greater. Sounds like the people who support #1 are either impatient or don't have time to wait for growth.