Many CEOs have their preferences but their preferences may not be shared by their customers (e.g. metaverse). In my view, Steve Jobs was different in that a) hi

Many CEOs have their preferences but their preferences may not be shared by their customers (e.g. metaverse). In my view, Steve Jobs was different in that a) his "taste" was deeply shared by targeted customers and more importantly b) he knew how to materialize his taste. Many people only like a product when they see/use it. Jobs was among the few who could make that product by instinct.