Generally a core point is that because you can't really push ads in people's faces, business accounts on Mastodon need to push content people choose to follow.

Generally a core point is that because you can't really push ads in people's faces, business accounts on Mastodon need to push content people choose to follow. Updates on products and services that existing users of said products and services would want to know about... great. Building a direct connection with consumers through interaction... fantastic.