> Why have this level of disdain for the mental capabilities of a huge subset of the population? Why even say this out loud if you must think it? I don't have

> Why have this level of disdain for the mental capabilities of a huge subset of the population? Why even say this out loud if you must think it? I don't have disdain for people's mental capabilities. I'm saying that for Apple fans the chance to own something that the company marketed as 'Chip by Apple' computers there's a really big draw. They've developed a market that is eager to consume their brand more than the technology itself. I don't think those people are dumb because of that, there's a lot to like about Apple's gear. My point was rather that the technological aspects of it aren't really going to play into it as much and haven't for a long time. You could see this in the mid-90s to early 00s era Macs. People happily bought slower less capable systems because they looked good and they preferred the OS over everything else. > 99% of Apple's customers can certainly recognize "it's a fuckton faster than my previous laptop" when they see it. I'd actually be surprised if that were true since I don't believe the same about users of other systems either. If you eliminate the "new OS" effect I'd be amazed if it were anything above around 25%, if that. Now, had you suggested that it doesn't heat up anywhere near as much or some other obviously perceptible thing then sure.