> Hard to understand why no company has directly taken on YouTube - not Apple, not Netflix, not Amazon, not Microsoft Plenty of companies have tried to take on

> Hard to understand why no company has directly taken on YouTube - not Apple, not Netflix, not Amazon, not Microsoft Plenty of companies have tried to take on youtube in one way or another - Vimeo was a very similar product before they pivoted; some youtube creators also post to Floatplane, Utreon, Nebula, Odysee etc; and many social media sites that used to be awash in youtube links now have their own video hosting. But youtube seems very durable.