Both approaches work. You can come up with ideas to solve day to day problems or get invested to a trend and follow along. What has helped me is journaling dai

Both approaches work. You can come up with ideas to solve day to day problems or get invested to a trend and follow along. What has helped me is journaling daily. It forces me to think critically of the content I consume and the direction I'm headed. Whenever something interesting that aligns with what I am passionate about shows up I know that's where I should lean towards.