Even more mystifying is that someone would do this IF THEY KNEW ANYTHING ABOUT SEARCH ENGINES. This is BASIC marketing level SEO knowledge, you don't even need

Even more mystifying is that someone would do this IF THEY KNEW ANYTHING ABOUT SEARCH ENGINES. This is BASIC marketing level SEO knowledge, you don't even need a search architect to tell you this info. I agree. The irony here is simply profound.