None of his alternatives — team up with family and friends to maintain a mail server, join a nonprofit to use their email (WTF?), use email from a small ISP — s

None of his alternatives — team up with family and friends to maintain a mail server, join a nonprofit to use their email (WTF?), use email from a small ISP — seem remotely practical for most people, so no wonder they use Gmail. Even worse, aside from the first alternative, all of his objections seem to apply to the alternatives as well (only with the name of the new email host in place of "Google").