Averages suggest otherwise: the average new car price in December was $49k, and the average Ford pickup was $66k. https://arstechnica.com/cars/2023/01/the-aver

Averages suggest otherwise: the average new car price in December was $49k, and the average Ford pickup was $66k. https://arstechnica.com/cars/2023/01/the-average-new-car-price-reached-49075-in-december/ https://arstechnica.com/cars/2023/01/the-average-new-car-pri... If you look at the top 25, many are over that $30k number: https://www.caranddriver.com/news/g39628015/best-selling-cars-2022/ https://www.caranddriver.com/news/g39628015/best-selling-car...