Given the other comments highlighting this is an editorialized headline, I must add that I found the M1 generation of machines to be absolutely fantastic. It go

Given the other comments highlighting this is an editorialized headline, I must add that I found the M1 generation of machines to be absolutely fantastic. It got me to buy a Mac for the first time in 10 years. They convinced me to spend £800 on a machine with un-upgradable 8GB RAM / 512GB SSD. That's an achievement. Naturally, I wanted to reccomend them to people (many less technical) getting frustrated with Windows machines. The M2s were at least 40% more expensive. This is really not more complicated than this. Their pricing model was wrong. I genuinely would have sold and upgraded if they were priced similarly. But 2020 M1s didn't decay in price at all over 2 years. So what else could they do? If they had reduced the M1s and M2s, they would have sold an extraordinary amount of computers.