They are referring to the extreme notion of individual responsibility that forms the basis for neoliberalism and also alluding to the notion that market-like lo

They are referring to the extreme notion of individual responsibility that forms the basis for neoliberalism and also alluding to the notion that market-like logic can be applied to nearly every aspect of life[1]. They didn't seem to define neoliberalism anywhere, which I think is a weak point. The term is rather vague. So I looked at the book for clarification: Whether one agrees with universal health care or not, this example nevertheless illustrates the fundamental logic of neoliberal culture (which we argue defines our present moment in all spheres): deflect public recognition away from systemic or infrastructural gaps and failings and instead redirect focus on how the individual should have helped optimize their own life. (p. 10, Optimal Motherhood) In this chapter, they also refer to neoliberal view that people must be completely self-reliant to solve their problems. While some level of self-reliance is vital to survival, not all problems are solvable as an individual. Tying it back to pregnancy and health, good prenatal care has a massive impact on healthy pregnancies. Prenatal care depends on a multitude of things: is care even available in your region (public health), can you afford to receive that care (public health), can you travel to that care (infrastructure)? Are you able to get off work for those appointments (labor laws)? These are greatly impacted by public policy, which are directly influenced (in the US) by neoliberal ideals. But instead of asking, "Why are so many miscarriages are happening in region X?" it's easier to deflect by saying, "Those women must not care about their babies enough." [1]: https://www.vox.com/the-big-idea/2017/7/18/15992226/neoliberalism-chait-austerity-democratic-party-sanders-clinton https://www.vox.com/the-big-idea/2017/7/18/15992226/neoliber...