the big technological leap with M1 convinced a lot of customers to buy the new Macs Building on this — A good number of people who planned to buy new Macs (mys

the big technological leap with M1 convinced a lot of customers to buy the new Macs Building on this — A good number of people who planned to buy new Macs (myself included) held off on those purchases until the M1 came out. Call it the "Osborne Bounce" — A bit of tech is announced too early, and the anticipation reduces normal sales volumes until it's available. At that time, there's a huge spike in sales, followed by numbers being depressed because everyone already has the shiny new thing. Something like the Osborne Effect, except Apple has the cash and product diversity to not go out of business while everyone holds on to their wallets.