I think they’re trying to convey the idea that all aspects of child safety became something that could (and should) be packaged, marketed, and sold, and that an

I think they’re trying to convey the idea that all aspects of child safety became something that could (and should) be packaged, marketed, and sold, and that any social safety nets society might offer are insufficient or that you’re morally deficient if you rely on them, and those things combined left parents feeling they had to buy lots of stuff to keep their kids safe. I know there’s no universally-agreed-upon definition of neoliberalism but from where I’m standing it would appear that it heaps praise on people who find a way to monetize things that people hadn’t previously thought to monetize (like child nutrition or play) and that it casts scorn on people who don’t take command of their own destiny, so I can sort of see a connection?