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>I can't understand where people got their idea that M2 had to absolutely be an OMG moment. That's literally what Apple has been doing since forever: release a

>I can't understand where people got their idea that M2 had to absolutely be an OMG moment. That's literally what Apple has been doing since forever: release a major upgrade, iterate on it for a few years, repeat. That's right. That's part of the reason why sales fell so drastically. >M1 was released in November 2020, less than three years ago. How the hell are we supposed to be on M3 now? There is a lot of evidence that Apple wants to release a new M series every year. There were many reputable reports that suggests M2 was ready long before the M2 Air design was ready to go. Another piece of evidence is that the video files for the M2 Pro/Max suggests that they were ready as soon as October 2022. They were delayed by 4 months. Ideally, the timeline should have been: M1: Fall 2020 (uses A14 from iPhone 12) M2: Fall 2021 (uses A15 from iPhone 13) M3: Fall 2022 (probably would have used A16 from iPhone 14 but with delays to M2 and delays to TSMC's 3nm, it'll likely skip the A16 and go straight to A17 from iPhone 15). The above timeline did not happen for various reasons including supply chain bottlenecks, delays to the M2 Air redesign, and 3nm delay from TSMC.

illiarian 4y ago
[flagged]
- senttoschool 4y ago
  * An Apple executive said recently that they want to release a huge upgrade every year. They don't want to hold back.[0] * M1 used A14. M2 used A15 (even though A16 was already out). This seems to suggest that Apple wants to make use of every A series iteration. The A series gets a new gen every year. * It seems to make sense business-wise that the base M will at least get upgraded once a year. It isn't too much more effort since the iPhone funds most of the development. The base M chip goes into the following: Macbook Air 13", Macbook Air 15"(expected to come out in a few months), iPad Pro 13", iPad Pro 11", iMac, Mac Mini, iPad Air. It's valuable to update these devices once a year. * We weren't in "normal" years. Covid, supply chain issues, work from home, gigantic demand followed by demand collapse likely contributed to delays. [0]https://techcrunch.com/2023/02/06/apple-execs-on-m2-chips-winning-gamers-and-when-to-buy-a-mac/ https://techcrunch.com/2023/02/06/apple-execs-on-m2-chips-wi...
  - illiarian 4y ago
    > they want to release a huge upgrade every year. For any other company the YoY upgrades to M-series would be headline-grabbing news and unprecedented achievements. > It seems to make sense business-wise that the base M will at least get upgraded once a year. M-series is updated literally every year.

illiarian 4y ago

[flagged]

senttoschool 4y ago
* An Apple executive said recently that they want to release a huge upgrade every year. They don't want to hold back.[0] * M1 used A14. M2 used A15 (even though A16 was already out). This seems to suggest that Apple wants to make use of every A series iteration. The A series gets a new gen every year. * It seems to make sense business-wise that the base M will at least get upgraded once a year. It isn't too much more effort since the iPhone funds most of the development. The base M chip goes into the following: Macbook Air 13", Macbook Air 15"(expected to come out in a few months), iPad Pro 13", iPad Pro 11", iMac, Mac Mini, iPad Air. It's valuable to update these devices once a year. * We weren't in "normal" years. Covid, supply chain issues, work from home, gigantic demand followed by demand collapse likely contributed to delays. [0]https://techcrunch.com/2023/02/06/apple-execs-on-m2-chips-winning-gamers-and-when-to-buy-a-mac/ https://techcrunch.com/2023/02/06/apple-execs-on-m2-chips-wi...
- illiarian 4y ago
  > they want to release a huge upgrade every year. For any other company the YoY upgrades to M-series would be headline-grabbing news and unprecedented achievements. > It seems to make sense business-wise that the base M will at least get upgraded once a year. M-series is updated literally every year.