I'd stick with Freemium as the category of your revenue model, it sounds better than crippleware for us, business 1 is ad-driven (ad-sense will be fine until w

I'd stick with Freemium as the category of your revenue model, it sounds better than crippleware for us, business 1 is ad-driven (ad-sense will be fine until we grow beyond it). business 2 will be monthly subscription with maybe some branded schwag revenue.