From any and every place where they gain or lose money. If Amazon gave 10% coupons on every single product and raised their minimum wage by $10, they wouldn't b

From any and every place where they gain or lose money. If Amazon gave 10% coupons on every single product and raised their minimum wage by $10, they wouldn't become negative profit and would arguably be creating more "real value" by paying workers more and allowing people to buy more. But the overall company profits would decrease.