> Targeted advertising is incredibly expensive No it's not. For example, you are paying $7 million for a Superbowl ad and assuming 100 million viewers, you are

> Targeted advertising is incredibly expensive No it's not. For example, you are paying $7 million for a Superbowl ad and assuming 100 million viewers, you are getting 14 impressions for a dollar for your old spice after shave lotion. You could have gotten 100 impressions per dollar from people who actually shave had you used YouTube ads. So, targeting is and will always be cheaper... so you're over-paying for products which use non-targeted ads.