Everyone notices a minimal user interface. They also notice when the minimal UI adds an incremental feature. Case in point: Early Google search box and subsequ

Everyone notices a minimal user interface. They also notice when the minimal UI adds an incremental feature. Case in point: Early Google search box and subsequent changes to the Google home page. When features get tacked on to an app, users may just give up due to cognitive overload. Case in point Microsoft Word features or the current Google apps tucked under a link.